Echo quantifies external perception across 76 Net Positive attributes — revealing the gap between what you claim and what the market believes. In 5 days.
Companies invest millions in sustainability programs but fly blind on how they're actually perceived — by regulators, investors, media, and supply chain partners.
Your competitors' perception data leaks into your own reputation. One industry scandal can reset years of brand building — and you won't see it in your own reports.
Traditional perception tools either cost six figures per study or dump raw mentions without scoring what matters — the attributes that drive actual stakeholder decisions.
The gap between stated commitments (Fetch) and external perception (Echo) is the single biggest predictor of regulatory scrutiny, investor challenges, and reputational crises.
We identify and ingest every relevant external source — from institutional analysis and regulatory commentary to stakeholder advocacy and market signals — across the full perception landscape.
Day 1Our AI engine delivers an advocate and adversary view across 76 Net Positive attributes — surfacing what supporters champion and what critics target, from carbon commitments to circular economy practices.
Days 2–3Echo cross-references against the company's own claims (from Fetch data if available) to surface perception gaps — where the world's view diverges from yours.
Day 4You receive a perception profile, gap heatmap, and a live briefing with your team to prioritize action.
Day 5Everything you need to understand, benchmark, and act on how the world sees your sustainability.
Each Net Positive attribute mapped through both lenses — what advocates champion and what adversaries target. Know exactly where perception is strong, weak, or volatile.
A visual map showing where your stated commitments (from your reports or Fetch data) diverge from what external sources actually say. Red flags surface before they become news.
A prioritized list of perception risks and communication opportunities, mapped to specific attributes and stakeholder groups. Clear enough to brief your board or hand to comms.
Echo uses Taza's proprietary Net Positive framework to map perception across the sustainability attributes that drive real-world decisions — from investor due diligence to regulatory scrutiny.
PE and VC firms use Echo to audit perception across portfolio companies before greenwashing exposure becomes a fund-level problem. Run 10 companies in a month.
Consulting firms use Echo to establish a perception baseline at engagement kickoff — giving their sustainability advisory an empirical starting point instead of assumptions.
Coalitions and standards bodies use Echo to benchmark member perception, identify systemic gaps, and focus collective action where it'll move the needle.
Fetch maps what a company says about itself. Echo maps what the world says. Together, you get the perception gap — the single most valuable signal in sustainability intelligence.
Echo reveals where perception is weakest. Match finds the verified providers who can close that gap — from carbon accounting to circular economy implementation.
Echo shows where perception is weak. Heatmap shows where regulation is tightening. Overlay them and you've mapped your exposure before it becomes enforcement.
Intent. Perception. Obligation. Action. The complete sustainability intelligence cycle — from what you claim to what the world sees to what the law requires to who can help.
No subscriptions required. Run one company or run a hundred — same rate, same depth, same 5-day turnaround.
Volume pricing available for 5+ companies. Contact us
30 minutes. We'll show you what Echo reveals.
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